Audience Targeting

 

 

Audience targeting is very important when you are creating something for the media. It is important because you when you decide on who you are going to aim your product at you need to involve content that is going to interest that group of people. For example if you are going to make a short film for males then you stereo-typically you would need to make an action film or a thriller and if you were going to make a short film for females you would make a romance or drama. These are the typical genres that these genders enjoy to watch.

The gender that I am going to be targeting my short film at is males. I have done this because I think that males prefer to watch thriller over females because of the way that this type of film will get them sat on the edge of there seat and how the content will get them wandering about what is going to happen next. Also in thriller films there can be a lot of violence in and a lot of swearing so again I think that females wouldn't enjoy watching this type of thing. Another reason why i think that males would prefer to watch this genre is because the typical main character in a thriller film is normally male. I think this would appeal to males more because then they can watch it and perhaps fantasise or think that they could do what they are doing or be what they are so this would encourage them to watch it.

I think the age that I would aim this type of film at would be 15 to 21 year old people. I think this because people this age like to get the adrenaline rush when they watch this film so that they enjoy it even more. also i think people of this age like to watch this type of film because when they watch it they might feel more grown up because as they watch the film they can deal with being scared but as a child you get scared easily so i think it gives these people a sense of maturity.

I think that people who are adrenaline junkies would like to watch this film because of the adrenaline rush that thriller films give you so this is an easy way to get that feeling of being scared and having an adrenaline rush. I think they would do things such as extreme sports like rock climbing and skateboarding. Also people that are interested in crime would like thrillers because there is normally a crime involved in thriller films so they would enjoy the film.